Neways’ Mission

Neways’ mission is simple: to enhance the health, wealth, and well-being of people around the world.

A Brief History of Neways

The Neways story began more than twenty years ago, when the founders discovered that many mainstream personal care products contained a variety of potentially harmful ingredients and determined to create a line of alternative personal care products without questionable ingredients.

In 1992, Neways was incorporated and quickly began to grow beyond the original vision of the company. That year, Health & Wellness products were added to its already successful Personal Care line. Then in 1997, Maximol Solutions was launched and quickly went on to become Neways’ number one product. Powered by the strength of Maximol, Neways Japan opened a year later and became that country’s third-largest network marketing company within five years. In 2003, Neways completed its new corporate headquarters in Springville, Utah, while later that year Neways Germany opened for business.

Building upon its early success, Neways has emerged as an industry leader. In 2005, Eric Larsen was appointed as Neways’ next CEO and in 2006, Neways was acquired by Golden Gate Capital, heralding the beginning of a new era at Neways. Along with his management team, Mr. Larsen is leading Neways towards a bright future, poised for growth and ready for opportunity.